Session: Brand perspectives on the rapid growth of Modern Oral nicotine pouches and where the market is headed.

Speaker: – David O’Neill of Imperial Brands

Date: January 30th, 2024 – Las Vegas, NV

About The Speaker: David O’Neill born Manchester, the UK and living in Germany since 2008, has nearly 20 years with Imperial Brands having joined direct from Manchester University, Manchester UK.

He has extensive international experience in the nicotine industry, varying from headquarter based brand and insight roles, to regional and market roles in brand and sales leading large teams.

In the last 7 years he has been exclusively working in the Next Generation Product sphere leading teams in Germany, a major market for Imperial Brands and in the Northern European region.

His current role is General Manager Nordics Cluster and Global Category Director for Oral Nicotine Delivery, and since 2020 he has been driving the growth of Traditional and Modern Oral Nicotine products inside the Nordics countries and Austria with the brands such as KNOX, Skruf and ZONE X, where they are one of the fastest growing companies in the region.

His Oral Nicotine category expertise pertains to brand building, strategic portfolio management, new product development pipelines, consumer experience, business development, trends, and foresight.