Session: Understanding the reasons why adult tobacco users are adopting reduced-risk products and which product categories are winning.

Speaker: – Brad Seipel of MARC Research

Date: January 30th, 2024 – Las Vegas, NV

About The Speaker: Brad Seipel is Executive Vice President and Group Director of Account Management at M/A/R/C® Research, which is a consulting firm focused on providing insights and strategies that enable clients to make informed decisions to move their business forward. In his role Brad serves as executive leader of M/A/R/C’s Nicotine Practice—an area he has been serving on the Commercial front for over 10 years and from a Regulatory perspective since the founding of CTP.

With his knowledge of research and thought leadership in the space, Brad is a frequently sought guest speaker for a myriad of conferences and webinars, including the Next Generation Nicotine Conference in 2020, the Global Tobacco and Nicotine Forum in 2022, and the Tobacco Merchants Association Annual Meeting in 2023.

Brad is a member of the Insights Association and sits on the board of directors of Project Evergreen, a national non-profit organization committed to bringing people together to create healthy green spaces for both humans and animals alike.